Bucket is now Reflag

We’re building the best feature flags for SaaS that run on TypeScript. Now we’ve a new name that reflects that: Reflag.

‍

Why change?

We founded the company as Bucket back in 2021. With a mission of helping product teams to build better features, we built turn-key feature metrics and feedback. The Bucket name referenced the leaky bucket of users using and dropping off from your product.

Then in June 2024 we went into feature management. Over the past year we've gone deep on flags and we’ve seen a surge in interest from fast-moving teams. Customers like GitBook, Code Climate, Pleo, and ai.work have joined us, kicking out homegrown and incumbent solutions for modern, purpose-built feature management. 

While we still enable developers to ship features with adoption metrics and feedback, our mission has changed to building the best feature flagging for SaaS on the market, and the Reflag name embodies this.